Case studies / House and Home

Empowering House and Homes’ Digital Transformation with PublisherPlus

House and Home, a renowned interiors magazine, partnered with PublisherPlus and Square1 to overcome the challenges of transitioning to a digital content provider. With a custom solution, House and Home streamlined their content creation and management processes, enhanced reader engagement, and successfully monetised their content, generating new revenue streams. PublisherPlus played a vital role in empowering House and Home to deliver high-quality content, promote audience interaction, and strengthen brand loyalty in the digital landscape.

House and Home

Tollbridge
PublisherPlus
ePaper

Ireland

Digital Publishing

Meet House and Home

House and Home, a publication by Dyflin Publications in Dublin, Ireland, is a premier interiors magazine that captivates readers with its in-depth exploration of home aesthetics. Focusing on the realm of soft furnishings, the magazine meticulously delves into the intricate details of interior design, providing readers with a wealth of inspiration and practical insights. From stylish decor ideas to expert advice, House and Home goes beyond the surface, offering a nuanced understanding of how to create spaces that are both visually stunning and functionally inviting.

With a dedicated commitment to staying ahead of the curve, the magazine not only showcases current interior design trends but also highlights emerging styles, making it an indispensable resource for those passionate about transforming their home. The company has partnered with PublisherPlus,an enterprise digital publishing platform, and Square1, an award-winning digital agency, to streamline their publishing process.

Challenge

The Challenge of Becoming a Digital Content Provider

House and Home, the interiors magazine, has been dishing out style tips and trendsetting vibes since it first hit the shelves back in 1996, making homes cooler one issue at a time. House and Home was historically positioned in newsstands across Ireland, but with the rise in desire for rich, multimedia content and the need for new monetisation options, House and Home faced the challenge of transforming their offer to that of ‘digital content providers.’

They needed a content management system that could meet the unique needs of their business while streamlining their content creation and management processes,enabling them to deliver high-quality content to their readers on time and within budget. They also required tools that would help them promote and engage with their audience, increasing reader engagement and brand loyalty. Furthermore, House and Home were looking for ways to monetise their content more effectively and generate new revenue streams for the business.

Solution

The Power of PublisherPlus for Content Creation, Engagement and Monetisation

Square1 provided House and Home, with PublisherPlus services. PublisherPlus is a comprehensive content management system that enables publishers to craft, deliver, promote, engage and monetise their content. Our team of experts worked closely with House and Home to create a customised solution that met their specific needs, enhanced their content delivery capabilities and driving their business forward.

“House and Home owes its digital success to Square1's unwavering support in transforming our printed magazine into a captivating digital experience. Their innovative ePaper/eMagazine Digital Issue App product allowed us to seamlessly transition into the digital realm and make our publication accessible to a wider audience through Apple's and Google's App stores.

Square1's expertise and dedication were instrumental in helping us navigate the complex process of digitising our content, ensuring a smooth and engaging user experience. We are immensely grateful for their partnership, which has significantly expanded our reach and enhanced our readers' experience. Thanks to Square1, House and Home has found a new home in the digital world.”

Mark Scully

Head of Digital, Innovation & Strategy at House and Home

Tollbridge

House and Home utilises our Tollbridge solution to monetise their content, through display ads and a comprehensive targeting solution built upon identification of the best performing ad slots for the publisher’s audience type. The Tollbridge solution assists publishers, such as House and Home, to diversify their revenue using features including, fast integration of systems and social profiles, subscriber management, mailing list integration, whitelist user control and secure online payments through Stripe (of which we are certified consulting partners).

ePaper.io

Along with the benefits of search engine optimisation and advert management, Square1 set out to digitise the House and Home magazine archive using our ePaper.io solution. This solution offers publishers the opportunity to directly upload a non-compressed PDF to publish on any website or application, schedule publications and manage edits from their own control panel.

Result

Driving Digital Success

PublisherPlus has helped House and Home streamline their content creation and management processes, making it easier for them to deliver high-quality content to their readers. The system also enables House and Home to promote and engage with their audience, increasing reader engagement and brand loyalty. With PublisherPlus, House and Home is able to monetise their content more effectively, generating new revenue streams for the business.